I use design to create clarity where complexity gets in the way.

Driving at the intersection of technology, innovation, business value, and human experience

Design Leader, Apple
Based in Austin, TX.

Chad Macandog

I started in

I started in engineering, moved into product, and eventually found design. That journey shaped how I lead today: understanding how things get built, how decisions get made, and how experience can bring technology, business and human needs together.

Engineering

I learned how
things get built

Product

I learned how
decisions get made

Design

I learned how
experiences create value

Leadership

I learned how to enable others
to do their best work

Clarity is how
teams scale.

I lead by creating the shared direction, systems and trust that let talented people do their best work.

Build the conditions

Set a clear vision, operating model and quality bar so teams can move with confidence.

Connect the system

Align design, product, engineering, data and business around the decisions that matter.

Grow ownership

Give people context, trust and direct feedback—then make room for them to lead.

Engineer.
Product thinker.
Designer.
Leader.

I work best where technology, organizational complexity and human needs collide—bringing people together around a direction they can believe in and build from.

Chad presenting on a brightly lit studio set
Chad facilitating a collaborative workshop
Chad with a fellow attendee at a UX conference
A team celebration beside a technology award
Two colleagues experimenting with virtual reality headsets
Chad presenting technology trends to a remote audience
Chad’s avatar exploring a virtual experience with a colleague
Chad and colleagues in front of a wall of workshop artifacts