Content
Make important ideas easier to discover and consume.
CASE STUDY 03 · DESIGN & DELIVERY LEADERSHIP
Putting Accenture's best thinking in clients' hands.
I led the design and delivery of Accenture's first Thought Leadership mobile app—a new way for clients to discover and engage with the ideas shaping business and technology.
01THE OPPORTUNITY
Thought leadership was already powerful. The experience around it could be better.
Accenture's research and perspectives were an important part of how the company engaged senior clients.
The opportunity was to turn that content into a more direct digital relationship—one clients could carry with them.
02THE MANDATE
Turn content into an experience.
As Design Program Lead, I drove the end-to-end design and delivery of a new mobile experience for streaming thought-leadership content to clients, working within an initiative sponsored by the C-suite.
Brand
Translate Accenture's thought leadership into a distinctive digital experience.
Relationship
Create a more persistent connection with senior clients.
03THE EXPERIENCE
Stay ahead of change.
The product created a dedicated mobile destination for Accenture's thought leadership, including major releases such as Technology Vision—bringing editorial content into an experience designed specifically for client engagement.
04LEADING THE DELIVERY
The experience crossed organizational boundaries.
I represented the team in high-profile discussions on direction, strategy and execution while coordinating internal design and engineering teams, platform capabilities, vendor services and change management.
MY ROLE
Design Program Lead
Direction · Strategy · Execution
I partnered with an external vendor to bring cutting-edge features into the product while maintaining a coherent design direction across internal and external teams.
DesignDesign pod
EngineeringiOS · Full-stack
PlatformPlatform engineers
VendorExternal engineers
ChangeChange managers
05THE LAUNCH
A new digital channel for Accenture's biggest ideas.
The app became a new way to launch and experience major thought-leadership releases, including Accenture's Technology Vision.
FirstThought Leadership mobile app launched for Accenture.
5-starReviews in the App Store following launch.
Client-facingA new digital experience designed for Fortune 500 clients.